Big transparency about prices: Why Luxury Fashion Costs What It Does (And Why Mine Just Got More Affordable)

Hey. I'm going to tell you something most fashion brands would never say.

I love being transparent. It's something I have to consciously manage — I'm an open book by nature — but I've come to see it as a superpower, especially in an industry built on smoke and mirrors.

So here's what I want to say today: last week, I lowered my prices. And I want to tell you exactly why.

First, let me tell you what making a garment actually costs.

Before I started this brand, I had no idea. Here's what goes into a single piece — not necessarily in this order:

1. Sourcing the fabric (mine runs $60-70/yard for premium silk and designer lace; other fabrics are $15 - 45/yard and of course those damn TARIFFS on it all, ugh)
2. Hiring a fit model to get the sizing right across all sizes
3. Creating a pattern
4. Grading and marking that pattern across every size
5. Making a sample
6. Photoshoot, model, studio rental
7. Producing the actual run — usually a minimum of 25-50 pieces
   

Every step costs real money. Add to that a website, monthly subscriptions to the tools that keep a small business running, and you start to understand why clothes that cost almost nothing to buy almost certainly cost someone else a great deal — in wages, in conditions, in the kind of human dignity I'm not willing to trade away.

I make everything in small batches in NYC's Garment District. I've done photoshoots on friends. I've found ways to do this more affordably without compromising the materials or the craft. But I won't pretend it's easy. It's damn hard.

Here's what changed.

For months, my prices were calibrated for wholesale — set at a point where boutiques could mark them up and still offer them at a luxury retail price. That made sense strategically, but it put me out of reach of the women I actually made these pieces for. My friends, many of whom said "I think I'm just not your target market". Accomplished, stylish, creative women in NYC and LA who love what I make — and couldn't quite justify the price for a brand they were just getting to know.

So I made a decision: cut out the middleman. Sell directly to you. Pass the savings on.

I'm not for everyone and I genuinely love that. My pieces are designed to be worn for a decade or more — my own wardrobe has things I've been wearing regularly for that long, many of which I made on my own machine. These pieces look better the longer you own them, and people always ask about them. That's the opposite of fast fashion, and it costs what it costs to make something that way.

But it doesn't have to cost as much as it did last month.

Check it out.